Greenville, South Carolina Brand Innovation Manager – Food & Beverage Industry

Brand Innovation Manager – Food & Beverage Industry


Location: Upstate of South Carolina 




We are seeking a dynamic and experienced Brand Innovation Manager to drive creative excellence in brand development, consumer engagement, and market expansion.


Position Overview:

As the Brand Innovation Manager, you will be at the forefront of our brand’s evolution, ensuring that products remain relevant and captivating in a competitive market. Your strategic mindset, combined with your experience in CPG brands and trade marketing, will play a pivotal role in shaping the future brands. 



Key Responsibilities:

  • Collaborate with cross-functional teams to develop and execute innovative brand strategies that resonate with consumers and drive growth.
  • Analyze syndicated data and conduct business analytics to identify market trends, consumer preferences, and opportunities for brand enhancement.
  • Utilize your expertise in Trade Marketing to optimize promotional campaigns and partnerships that maximize brand visibility and sales.
  • Lead the development of captivating consumer experiences, ensuring consistent brand messaging across various touchpoints.
  • Champion creative brainstorming sessions and product ideation, aligning new concepts with brand values and market demands.
  • Collaborate with the marketing and design teams to oversee the creation of compelling marketing materials, packaging, and branding assets.
  • Act as a brand ambassador, representing the company at industry events, conferences, and trade shows.
  • Provide mentorship and guidance to junior team members, fostering a culture of continuous learning and professional growth.


  • Minimum of three to five (5) years of progressive experience in brand management, including internships or relevant work experience.
  • Strong knowledge and experience with CPG (consumer packaged goods) brand development is a MUST.
  • Proven expertise in Trade Marketing, with a track record of successful campaign execution and partnership management.
  • Experience in syndicated data analysis and business analytics to drive informed decision-making.
  • A Bachelor’s degree in Marketing, Business, or a related field is a plus, but not required.
  • Exceptional communication, leadership, and interpersonal skills.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.


If you are a strategic thinker with a passion for brand innovation and a background in the Food & Beverage industry, we invite you to join the team and make a lasting impact on our brand’s success. 


**This role cannot provide sponsorship and is not open to C2C**

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