Greenville, South Carolina Brand Innovation Manager – Food & Beverage Industry
Brand Innovation Manager – Food & Beverage Industry
Location: Upstate of South Carolina
***OPEN TO ON-SITE, HYBRID***
We are seeking a dynamic and experienced Brand Innovation Manager to drive creative excellence in brand development, consumer engagement, and market expansion.
As the Brand Innovation Manager, you will be at the forefront of our brand’s evolution, ensuring that products remain relevant and captivating in a competitive market. Your strategic mindset, combined with your experience in CPG brands and trade marketing, will play a pivotal role in shaping the future brands.
- Collaborate with cross-functional teams to develop and execute innovative brand strategies that resonate with consumers and drive growth.
- Analyze syndicated data and conduct business analytics to identify market trends, consumer preferences, and opportunities for brand enhancement.
- Utilize your expertise in Trade Marketing to optimize promotional campaigns and partnerships that maximize brand visibility and sales.
- Lead the development of captivating consumer experiences, ensuring consistent brand messaging across various touchpoints.
- Champion creative brainstorming sessions and product ideation, aligning new concepts with brand values and market demands.
- Collaborate with the marketing and design teams to oversee the creation of compelling marketing materials, packaging, and branding assets.
- Act as a brand ambassador, representing the company at industry events, conferences, and trade shows.
- Provide mentorship and guidance to junior team members, fostering a culture of continuous learning and professional growth.
- Minimum of three to five (5) years of progressive experience in brand management, including internships or relevant work experience.
- Strong knowledge and experience with CPG (consumer packaged goods) brand development is a MUST.
- Proven expertise in Trade Marketing, with a track record of successful campaign execution and partnership management.
- Experience in syndicated data analysis and business analytics to drive informed decision-making.
- A Bachelor’s degree in Marketing, Business, or a related field is a plus, but not required.
- Exceptional communication, leadership, and interpersonal skills.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
If you are a strategic thinker with a passion for brand innovation and a background in the Food & Beverage industry, we invite you to join the team and make a lasting impact on our brand’s success.
**This role cannot provide sponsorship and is not open to C2C**